Influencing the world through translation.
Armand is an entrepreneur and artist from the south of France. He is fluent in French, Spanish, Italian and English, as well as being proficient in Arabic and Turkish. Armand is the CEO and founder of YF4L & W.S., as well as being a producer, director, engineer, writer & recording artist under the name, Armand.
The drive to learn and to find comfort in any environment is what powers to create something radically different from the status quo.
Armand's first business began with Y.F. Entertainment. Armand began doing music production in 2010 for artists primarily based in Europe and the United States under the name, Etienne. After the release of several singles, Armand decided it was time to search for artists to represent his music label in order to help him expand his reach commercially. Over a three year span, a total of six artists were signed to Y.F. Entertainment.
From an early age, Armand has been intrigued by technology and how it affects the world we live in. Growing up at a time when social media presence was beginning to sharply increase in global value, Armand turned to digital marketing in order to stay on top of trends, by being in tact with the interests of the general public. In 2013, Armand created an online establishment titled How To Promote, which provided social media services on demand at a fixed price from the click of a button. How To Promote's mission was to automize brand enhancement for the user through simple one-click services on major social media platforms. During that time, Armand also created Envy Modeling, which helped those who had a passion for acting and modeling to get recognized online. Through personalized, directed campaigns on social media, Envy Modeling helped its clients attract specific brands to model. After months of growth, Armand's next move was to create an organization that focused on brand development. The initial step was improving a company's image online. In 2014, Armand created Sweet Management, which focused primarily on providing branding services through advertisement partnerships with social media platforms (primarily Twitter). Another role of Sweet Management was to manage the social media accounts of tech startups in North America. In late 2015, as Sweet Management's geographical ties were limiting it from expanding, Armand created W.S. (World Services) in order to quickly open to the European and Latin American markets. Although the focus of W.S. is similar to that of Sweet Management, the company doesn't manage the social media accounts of any clients, nor do they only represent those in North America (with clients today primarily based in Europe, Latin America, Asia and Africa).
CEO, Founder- YF4L
CEO, Founder- W.S.
CEO, Founder- Y.F. Entertainment
(Mid 2o10-Mid 2013)
CEO, Founder- How To Promote
(Early 2013-Late 2014)
CEO, Founder- Envy Modeling
(Late 2013-Mid 2014)
CEO, Founder- Sweet Management
(Late 2014- Mid 2018)